Our Founding Story

Over four years ago, in a conference room at The Firebrand Hotel, Founder, Anderson Rosenthal, and several teammates spent the day workshopping the idea of a new breed of festival to bring to Whitefish and greater Montana - bringing to life her ambition to someday bridge her network as a producer with her work for environmental and social justice causes. 

  • Something that was guided by purpose, maybe a movement as much as it is an event. Film, music, inspiring speakers, and subject matter expertise —  real talk.  

  • Something to rally the community using storytelling as a medium to share new ideas.

  • Something that would showcase real solutions and optimism around the challenges we face as humanity.

  • Something where a diversity of voices is heard.

  • Something that will show us that we actually share more common ground than differences in a nation that feels divided.

  • Something that might have the power to open hearts and minds and bridge the gaps in how we show up as a community around the most pressing issues of our time.

  • Something that makes us feel uplifted and hopeful, inspired and unified.  

Anderson Rosenthal | Founder and CEO

Advisory Board