Our Founding Story
Over four years ago, in a conference room at The Firebrand Hotel, Founder, Anderson Rosenthal, and several teammates spent the day workshopping the idea of a new breed of festival to bring to Whitefish and greater Montana - bringing to life her ambition to someday bridge her network as a producer with her work for environmental and social justice causes.
Something that was guided by purpose, maybe a movement as much as it is an event. Film, music, inspiring speakers, and subject matter expertise — real talk.
Something to rally the community using storytelling as a medium to share new ideas.
Something that would showcase real solutions and optimism around the challenges we face as humanity.
Something where a diversity of voices is heard.
Something that will show us that we actually share more common ground than differences in a nation that feels divided.
Something that might have the power to open hearts and minds and bridge the gaps in how we show up as a community around the most pressing issues of our time.
Something that makes us feel uplifted and hopeful, inspired and unified.
Anderson Rosenthal | Founder and CEO